Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman

Socialnomics: How Social Media Transforms the Way We Live and Do Business



Download Socialnomics: How Social Media Transforms the Way We Live and Do Business




Socialnomics: How Social Media Transforms the Way We Live and Do Business Erik Qualman
Page: 320
ISBN: 9780470638842
Publisher: Wiley, John & Sons, Incorporated

Welcome to the world of Socialnomics-where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers. MORE EBOOKS:
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